Design and application of automotive logo lampDesign and application of automotive logo lamp Zheng Zhijun , Li Yunfei , Wang Sheng ,Wang Meng SAIC Volkswagen Automotive Co., Ltd.; Shanghai, P.R.China *Contact email address: wangmeng5@csvw.com [Abstract] As the constant development of automotive industry, various brands and styles of cars are emerging, and car styling is changing day by day. Styling of the car has become a key part of the product that people choose to buy. The car exterior lamps play the most important role of the whole car styling , it not only reflects the function and grade of the whole car, but also the styling characteristics and the brand image of the whole car. Automotive logo is the trademark of the car, and it is the core component of the car brand image. At present, most of the automotive logos in the market are not luminous, single functionality, and it is not easy for consumers to recognize it at night. Considering the above problems, this article proposes a novel design concept of automotive logo lamp, taking automotive logo lamp as a component of the whole car exterior lamps , it not only enrich the car styling, but also improve the styling characteristics and brand image of the whole car, improve the recognition of the brand.
Keywords：car、logo lamp、styling，exterior lamps，brand image |